Smarties' "Blue Cat"

It's not too often that I do hit on the ugly of advertising, but after seeing this commercial, I just had to.

JWT Toronto created this spot for Smarties, which starts out with a teenage boy sitting on a couch. We hear a throat being cleared and he turns to look at an ugly blue cat... who then talks... in a very creepy accent. "Blue is back," the cat says, and magically the remote control in the boy's hand turns into a box of Smarties.

I love a lot of JWT's work... but what the hell?

Huggies "I've got chic in my pants"

Sexy music and women with windblown hair are present in this ad accompanying a total babe… literally.

This JWT New York ad for Huggies (limited edition) denim patterned diapers is pretty hilarious. An adorable baby boy strolls down the street to a song composed particularly for this ad (or so I’m assuming, considering the lyrics include phrases like “My diaper is full… full of chic” and “When it’s a number 2, I look like number 1”). He shocks people with his great style, checks himself out in the mirror, and eventually climbs into his sweet ride.

U by Kotex's "Apology"

Ladies - you know when you're watching TV and a commercial comes on for tampons and the women are in cute little dresses spinning in circles, dancing, or wearing all white... or that slogan "Have a Happy Period" is stated... and all the while you're thinking, "Yeah right." How about the blue liquid - what's that about?

Well this ad by JWT is a reality check. A woman (sarcastically) talks about her period and how she just loves to do all of those ridiculous things while having it. This ad is very funny, and I'd like to give a special little shout out to my dad, who saw it last night on TV, rewound our TiVo, and made me watch it.

And gentlemen - don't worry, you'll find it funny too. As one user wrote on Youtube, "I'm a guy, and I totally approve these commercials" (he also had 41 thumbs up).

Check it out:

Stride Gum's "Closet"

When I first saw this, I thought it was a trailer for a movie - that's how good the quality of JWT New York's latest Stride gum commercial is. This ad doesn't go along with Stride's usual "Spit out your Stride gum or we'll find you" line, but it does still focus on how long the gum lasts.

In this spot, a father is sitting on his daughter's bed asking her what is wrong. "Monster," she says, "He's going to eat me." The father, however, reassures his daughter that she won't be eaten, and asks "Want me to show you again?" He then goes to open the closet to an extremely creepy monster chewing on Stride gum. The monster certainly won't eat the little girl... he'll be chewing on that gum for a long time.