I've never been one to hide the fact that I love typography (I mean, who would hide that anyway?), and so naturally I love Huggies new print ads done by JWT/RMG Connect in Milan. Not only are they bright and colorful, but they're also pretty witty... in a family-safe kind of way. Below are a few of my favorites:
"You called her Elisa, but perhaps Katrina would have been better."
"A spoonful for Mum. A spoonful for Dad. A spoonful for Grandma. And one for your new dress."
"There comes a time when you feel you can't cope anymore, and for a few hours you'd leave him with anybody. Even your mother-in-law/"
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