Superette's Bench Thigh-vertising

DDB New Zealand came up with this hilarious campaign for Superette, in which benches at bus stops, malls, and parks (in areas where the most fashionable girls hang out) contain an indented plate with the words "Short shorts on sale Superette."

Now I'm not sure if the actual imprints on the backs of girls' legs would draw much business, but press and word of mouth just might.

Very creative idea!

Image from Ads of the World

MySky HD "Que Sera"

Que Sera Sera - Whatever will be, will be.

DDB New Zealand's brand new advertisement for SkyTV certainly uses a song that suits it perfectly.

The main characters in this spot go through quite a few downs. One finds out that the smoking hot woman he met on the street is in reality a man, one gets hit by a car, one is attacked by a shark, one is blown up by a land mine, and one finds his best friend in bed with his wife. Do these characters get upset though? Of course not - whatever will be, will be. And they've got SkyTV - their "happy place."

A little gruesome, but cute all the same:

SkyTV MySKY HDi - Que Sera Sera - (2009) :90 (New Zealand)