Superette's Bench Thigh-vertising

DDB New Zealand came up with this hilarious campaign for Superette, in which benches at bus stops, malls, and parks (in areas where the most fashionable girls hang out) contain an indented plate with the words "Short shorts on sale Superette."

Now I'm not sure if the actual imprints on the backs of girls' legs would draw much business, but press and word of mouth just might.

Very creative idea!

Image from Ads of the World

Caribou Coffee's "Hot 'n wholesome"

For those of you who take the bus, you know how awful it can be standing around in the cold hoping it'll be on time. Well Colle+McVoy have bus riders in Minneapolis covered.

This awesome outdoor ad for hot food from Caribou Coffee turns bus shelters into ovens, with everything from the time to the turn dials to actual working heaters.

(Picture via Colle+McVoy)

Yahoo's Bus Shelter Video Game Competition

So this is just way too cool.

In San Francisco, Yahoo has placed video games in 20 bus shelters downtown. People waiting for their bus are able to tap the screen, pick one of four games, and challenge a person from another bus shelter. At the end of this 2 month placement, the neighborhood with the highest score will win a block party with band OK GO (so jealous - I love them).

I'm finished school in 8 days, who wants to go to SF with me?

Photo via PSFK

The Virginity Hit's "Still a virgin?"

Before I say (type?) anything else, let me start off with: This ad is kind of brilliant.

The Virginity Hit is a pretty low budget movie, with no really "known" actors, yet thanks to this ad, its IMDB profile is up 992% this week, and reportedly politicians in Louisiana, Miami, San Diego, and Arizona are ticked.

Sony Pictures has put billboards up across the USA stating "Still a virgin? For help call 888-743-4335 toll free." And yes, it's a working number ("Press 1 if you're a virgin, press 2 if you're friends with a virgin and want to help, press 3 if you don't know if you're a virgin or not..." and it goes on).

Great way to think outside the box.

OMO Detergent's GPS Boxes

A little creepy? A little cool? You decide.

OMO laundry detergent (a Brazilian brand) in collaboration with Bullet has launched a new marketing campaign where they've placed GPS devices in 50 of their detergent boxes. Those lucky enough to purchase a GPS-clad box will have gifts delivered right to their home within hours.

It's the modern day Wonka Bar golden ticket.

New York City Health Department's Soda Warnings

Being a total Coke addict (Coca Cola... geeze), this ad on the New York subway system broke my heart a little.

The New York City Health Department doesn't name specific brands, but warns its passers-by that when you drink a bottle of cola, you're actually consuming 16 packs of sugar... or when your kid has a large soda at a fast food place, that's 26 packs of sugar.

New Yorkers' consumption of sugary beverages declined 12% from 2007 to 2009, a Health Department press release points out. "The decline is a sign of progress in New York City’s prolonged battle against obesity," it says, "but the battle is far from over. Sugared beverages still add millions of empty calories to New Yorkers’ diets each year, and roughly 3 out of 5 New Yorkers are overweight or obese."

The body copy? "All these extra calories can bring on obesity, diabetes and heart disease."

I bet Coke and Pepsi, to name just a couple, aren't too happy about this campaign.

(Also, is it just me, or is the bottle a little phallic?)

Science World's "We can explain"

Rethink is a Canadian agency (Vancouver based) that has done some really cool work. These billboards for Science World are 2 examples of said coolness.

The first is about diamonds. Almost the entire billboard is covered by 9,000 fake diamonds, with the blank space creating the words “Diamonds aren’t all that rare.” The second is about gold. The whole billboard is gold, with part of it raised spelling out “2oz. of gold can cover a billboard.” In the corner of both billboards is a little circle stating, “Science World. We can explain.”

What can they explain? Diamonds really aren’t rare compared to many other gems. And gold can be hammered so thin that 2 ounces is enough to cover a whole billboard. And I’m sure a lot more.

I love the originality of this campaign. Go Rethink, go.

 

(Photos via Adsoftheworld)

Dairy Farmers of Canada's "All you need is cheese"

So I saw this ad outside of the movie theatre on my way to see Kick-Ass and immediately asked my boyfriend to snap a shot with his iPhone ( I actually forgot mine, very unlike me). So what drew my attention to this bus stop poster?

It's different.

"All you need is cheese" is a campaign for the Dairy Farmers of Canada developed by Taxi Montreal. In this poster you see a little muscle man made of cheese lifting a cracker at least 10 times his size.

On it's own, this ad appears to be telling us that eating cheese makes you stronger, but if you compare it to the television commercials they've created, they seem to be saying that cheese makes food more interesting.

Either way, this TTC poster is an eyecatcher.

McDonald's Steaming Transit Ad

At first glance, this transit shelter ad by Cossette Vancouver appears to be simply a McDonald's coffee cup. Stick around long enough, however, and the steam from the pretend coffee will reveal a message - "Your free coffee is ready."  Not only does this attract attention, but it's something that should stick in the mind. Very cool. Below is a video of transit-riders' reactions.

Dignity in Death's Park Bench Ads

Okay, so I may have a bit of a soft spot for Toronto's Cundari Advertising (I did an internship with them and had an amazing summer), but I really do have to say that this is a very creative campaign. At first glance, it seemed like something zig might do. 

This campaign for Dignity in Death, an organization providing information on voluntary euthanasia, takes stickers that look like brass plaques and places them on benches around Toronto as if they are memorials. Each one describes a death through suffering, and really makes you think. Very unique.