Well this new campaign by Leo Burnett Brazil is for a product that stops texting while driving: the new Fiat Linea with SMS voice reader. This print campaign (comprised of 4 ads) shows text messages imprinted on a truck, a tree, a pillar, and a cow: all things that those who text while they drive may end up crashing into.
Imagine how much fun receiving sexts from that special someone would be over this device.
(Click to enlarge)
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