Tuesday, August 24, 2010

Fiat Linea's SMS Voice Reader

As all of us have hopefully heard: texting while driving is the cause of many car accidents.

Well this new campaign by Leo Burnett Brazil is for a product that stops texting while driving: the new Fiat Linea with SMS voice reader. This print campaign (comprised of 4 ads) shows text messages imprinted on a truck, a tree, a pillar, and a cow: all things that those who text while they drive may end up crashing into.

Imagine how much fun receiving sexts from that special someone would be over this device.

(Click to enlarge)

Photos via Ads of the World

Monday, August 23, 2010

Nurture by Steelcase's "Questions"

I'm not even sure if my opinion of this one is fair, since I'm a total suck for typography, but I'm going to go for it anyway:

I love this ad.

Hunt Adkins (a full service Minneapolis agency) created this spot for Nurture by Steelcase (a healthcare furniture company), which shows a bunch of questions that form a rectangle. As more and more questions are added, the rectangle is built upon until it finally creates a piece of furniture. "Great things happen when you question everything" is the headline, and the screen then switches to a picture of the actual furniture that the typography built.

Beautifully executed.

Rainbow Mentos' "Spider"

BBH London came out with a new ad for Mentos that I wasn't so sure of at first... but now I find it's growing on me.

A couple is sitting on a couch when the girl has a sudden freakout. The guy sees there's a spider on the carpet, rolls his eyes, and goes to deal with it. Then the unexpected happens. (I'm going to leave it at that for you to see.)

At the end, Rainbow Mentos are shown with the headline "It's better to know what's coming next," because in new Rainbow Mentos, the colors stick together so there are no surprises.

Really interesting. Does anybody else like it?

Monday, August 16, 2010

Steak 'n Shake's "Hat"

Every time these commercials come on air, I jump to change the channel. Or if the remote isn't near me, I simply develop a temporary eye twitch.

I won't say much more about them other than:
1. It angers me how stupid Steak 'n Shake seems to think people are.
2. Are they trying to be like the Arby's glove? (Which was a stupid campaign in itself)

Any thoughts?

Thursday, August 5, 2010

OMO Detergent's GPS Boxes

A little creepy? A little cool? You decide.

OMO laundry detergent (a Brazilian brand) in collaboration with Bullet has launched a new marketing campaign where they've placed GPS devices in 50 of their detergent boxes. Those lucky enough to purchase a GPS-clad box will have gifts delivered right to their home within hours.

It's the modern day Wonka Bar golden ticket.

New York City Health Department's Soda Warnings

Being a total Coke addict (Coca Cola... geeze), this ad on the New York subway system broke my heart a little.

The New York City Health Department doesn't name specific brands, but warns its passers-by that when you drink a bottle of cola, you're actually consuming 16 packs of sugar... or when your kid has a large soda at a fast food place, that's 26 packs of sugar.

New Yorkers' consumption of sugary beverages declined 12% from 2007 to 2009, a Health Department press release points out. "The decline is a sign of progress in New York City’s prolonged battle against obesity," it says, "but the battle is far from over. Sugared beverages still add millions of empty calories to New Yorkers’ diets each year, and roughly 3 out of 5 New Yorkers are overweight or obese."

The body copy? "All these extra calories can bring on obesity, diabetes and heart disease."

I bet Coke and Pepsi, to name just a couple, aren't too happy about this campaign.

(Also, is it just me, or is the bottle a little phallic?)

Arçelik Wide Refrigerator

Arçelik's new campaign by Young and Rubicam Reklamevi is very creative... considering they're advertising a fridge.

Two print ads show one fruit or vegetable composed of a bunch of another type of fruit or vegetable (a raspberry made of tomatoes and a grape bunch made of watermelons). What's the point? That fridge is damn wide. 84 centimetres in fact.

Nicely executed.

(Click to enlarge)