Thursday, August 5, 2010

OMO Detergent's GPS Boxes

A little creepy? A little cool? You decide.

OMO laundry detergent (a Brazilian brand) in collaboration with Bullet has launched a new marketing campaign where they've placed GPS devices in 50 of their detergent boxes. Those lucky enough to purchase a GPS-clad box will have gifts delivered right to their home within hours.

It's the modern day Wonka Bar golden ticket.

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