Old Spice's Personalized Video Responses

I once stated to a friend that many ad campaigns to come will be great, but none will ever get a place in my heart like “The Most Interesting Man in the World”. I mean, the guy can speak French... in Russian, his clothes don’t have the courage to wrinkle, and his charm is so contagious, vaccines have been created for it.

Well - I was wrong, and will one day apologize to that friend for lying to him.

Old Spice’s “The Man Your Man Could Smell Like” has found a spot of equal, maybe even greater, size in my heart. (Previous ads blogged about here and here)

Yesterday (July 13th), Wieden and Kennedy took social media advertising to a whole new level. They got gorgeous Isaiah Mustafa (THE man your man could smell like) to create personalized video responses to people who Tweet, post YouTube comments, or Facebook about Old Spice.
…They even added in a couple completely random Yahoo Answers responses.

The result? People were in a frenzy trying to come up with questions for Old Spice to answer. One guy even got Isaiah to propose to his girlfriend for him.

Wieden and Kennedy – you’re brilliant.

Check out one of the responses… and the full channel below.



Old Spice YouTube Channel

Old Spice's "The Man Your Man Could Smell Like 2"

Unless you live under a rock in a cave on some remote island, you have probably seen Wieden and Kennedy’s hilarious Old Spice commercial starring the gorgeous deep-voiced Isaiah Mustafa (blogged about here if you actually are that person under a rock in a cave on a remote island… or you just want to see it again).


Well, they’ve done it again. In one fluid shot, Isaiah stands on a beach, log rolls, bakes a cake that says “You’re beautiful,” builds a dream kitchen with his own hands, swan dives into a Jacuzzi, and ends up on a motorcycle - all the while talking to us ladies. He does not, however, end the commercial with, “I’m on a motorcycle.”

What a babe.

Old Spice's "The Man Your Man Could Smell Like"

I have to throw out a thank you to my friend Eric for bringing this commercial to my attention, because now I just can't get enough of it. This Old Spice spot by... get this... Wieden + Kennedy Portland (again! Shocker. They're everywhere), and featuring gorgeous actor Isaiah Mustafa first aired on Youtube on February 4. In this spot, the "man your man could smell like" (who may be giving the Most Interesting Man in the World a run for his money) tells you to look at your man, then back to him, back to your man, and back to him again. He tells you to look away while the scene changes to the beach, and suddenly he has tickets to "that thing you love" and then those tickets turn into diamonds. Oh but that's not all.... he's on a horse. What's so great about this commercial? It's different.... Really different. What else is great about it? It was done in one shot - sure, it took 3 days, and the final version didn't come out until the 57th take of the third day, but it was worth it.

By the way - if you have 20 extra minutes, the making of video with creatives Craig Allen and Eric Kallman is seriously interesting.