Wednesday, July 14, 2010

Old Spice's Personalized Video Responses

I once stated to a friend that many ad campaigns to come will be great, but none will ever get a place in my heart like “The Most Interesting Man in the World”. I mean, the guy can speak French... in Russian, his clothes don’t have the courage to wrinkle, and his charm is so contagious, vaccines have been created for it.

Well - I was wrong, and will one day apologize to that friend for lying to him.

Old Spice’s “The Man Your Man Could Smell Like” has found a spot of equal, maybe even greater, size in my heart. (Previous ads blogged about here and here)

Yesterday (July 13th), Wieden and Kennedy took social media advertising to a whole new level. They got gorgeous Isaiah Mustafa (THE man your man could smell like) to create personalized video responses to people who Tweet, post YouTube comments, or Facebook about Old Spice.
…They even added in a couple completely random Yahoo Answers responses.

The result? People were in a frenzy trying to come up with questions for Old Spice to answer. One guy even got Isaiah to propose to his girlfriend for him.

Wieden and Kennedy – you’re brilliant.

Check out one of the responses… and the full channel below.

Old Spice YouTube Channel

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