Thursday, July 29, 2010

Dreft's "Fashion always returns"

The great thing about Leo Burnett Brazil's latest print campaign for Dreft Laundry Detergent, is that it's so true.

These new ads show an old personal picture (circa 1970) on the left side, and a new fashion-magazine type picture on the right side. A piece of clothing is common between the two, and the headline reads "Fashion always returns. Take care of your clothes."

Coming from a fashionable mother, it resonates. (Hi mom, I know you're reading this.)

(Photos via Ads of the World)


  1. how did you know I would read this?

  2. You would think that I'm psychic or something...

    ...or just have an extremely supportive mother.