So I saw this ad outside of the movie theatre on my way to see Kick-Ass and immediately asked my boyfriend to snap a shot with his iPhone ( I actually forgot mine, very unlike me). So what drew my attention to this bus stop poster?
It's different.
"All you need is cheese" is a campaign for the Dairy Farmers of Canada developed by Taxi Montreal. In this poster you see a little muscle man made of cheese lifting a cracker at least 10 times his size.
On it's own, this ad appears to be telling us that eating cheese makes you stronger, but if you compare it to the television commercials they've created, they seem to be saying that cheese makes food more interesting.
When I was about 7, I went on a trip to Disneyland with my parents. When meeting Mickey Mouse (which was very exciting to me back then), another family went to take their picture with him. Mickey assumed I was part of this family and pulled me into the photo. I've always wondered if they still look back and that picture and wonder who that random little girl is.
Well, meet Luke. The third installment of Taxi's new Yellow Pages ads. He's my soulmate. Luke prides himself in his ability to be that random guy in pictures. No matter where he is (tourist attractions, retirement parties, banquet hall parties, hospitals, you name it), he will creep your picture. Hilarious.
So as I mentioned earlier, Taxi came out with 2 more spots for Yellow Pages (to go along with the previously posted oiled up muscleman Randy). Here's another - Margo.
Are you a man? Woman? Just trying to enjoy your soup? Or perhaps just clearing a table? Doesn't matter to Margo.. she falls in love much too quickly. Thank god she's got Yellow Pages on her phone too, since she's then able to search for a cosmetics counter, salon, or wedding planner. Very cute. And I love the scene of the guy running off, the spoon falling into the bowl is very cartoonesque.
This ad is so bizarre that it's brilliant. Yeah, it's one of those ones. Taxi 2 came out with this 30 second spot for Yellow Pages Canada last week and it showed during the How I Met Your Mother rerun last night. The reaction in my living room? A couple confused exchanges, ultimately ending in laughter.
This spot features Randy, who's "99% muscle, 1% tiny swimsuit." So what's Randy's deal? He loves to be oiled up... all the time... to the extent that he uses Yellow Pages on his iPhone to find local gourmet food stores (where he uses some gourmet olive oil), gas stations (for "Tram" oil), and salad bars (for salad dressing, and apparently to get stared at by a blonde ignoring her husband. His reaction? A peck-flex).
Randy is an odd duck.
(Edit note: I previously stated that this was Cossette's work, but it is in fact Taxi 2's. Sorry for the mix up! The executive creative director, Lance Martin, informed me that there are 2 more coming - so keep your eyes peeled!)
