Fiat Linea's SMS Voice Reader

As all of us have hopefully heard: texting while driving is the cause of many car accidents.

Well this new campaign by Leo Burnett Brazil is for a product that stops texting while driving: the new Fiat Linea with SMS voice reader. This print campaign (comprised of 4 ads) shows text messages imprinted on a truck, a tree, a pillar, and a cow: all things that those who text while they drive may end up crashing into.

Imagine how much fun receiving sexts from that special someone would be over this device.

(Click to enlarge)

Photos via Ads of the World

Dreft's "Fashion always returns"

The great thing about Leo Burnett Brazil's latest print campaign for Dreft Laundry Detergent, is that it's so true.

These new ads show an old personal picture (circa 1970) on the left side, and a new fashion-magazine type picture on the right side. A piece of clothing is common between the two, and the headline reads "Fashion always returns. Take care of your clothes."

Coming from a fashionable mother, it resonates. (Hi mom, I know you're reading this.)

(Photos via Ads of the World)

Heinz Mayonnaise "Spaghetti"

This amazing Heinz mayonnaise ad is the genius work of Leo Burnett in Brussels. Seriously, I love it. This print ad was first seen in June 2007 in Belgium. It features a plate of spaghetti..... But is it really spaghetti? Hint: "Heinz Mayonnaise: Now in a squeeze bottle."

Apparently I'm not the only one who loves this. It won a Bronze Lion in the 2007 Cannes Festival.

I know I know.. I'm 2 and a half years late on this one. But oldies can be goodies.