Saturday, February 20, 2010

Heinz Mayonnaise "Spaghetti"

This amazing Heinz mayonnaise ad is the genius work of Leo Burnett in Brussels. Seriously, I love it. This print ad was first seen in June 2007 in Belgium. It features a plate of spaghetti..... But is it really spaghetti? Hint: "Heinz Mayonnaise: Now in a squeeze bottle."

Apparently I'm not the only one who loves this. It won a Bronze Lion in the 2007 Cannes Festival.

I know I know.. I'm 2 and a half years late on this one. But oldies can be goodies.

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