Friday, February 25, 2011

Anaesthesia Lingerie's Animals

So this is not only the second time that I've discussed an Anaesthesia Lingerie campaign by Nikotin, but also the second time their campaign has left me in utter confusion. (Previous campaign here)

Are the ads showing the reactions these animals had to seeing the underwear for the first time? And if so, why on earth are they animals?

Can anyone else shed some light?

Tuesday, February 22, 2011

Dead Island's Trailer

Sitting in my boyfriend's living room last week, I noticed him watching a video that immediately caught my attention.

To my surprise, it was for a video game. Dead Island (for Xbox 360, PlayStation 3, and Microsoft Windows) is a zombie game, with an ad that makes it look like some sort of crazy cool movie (that I would definitely go see). Check out the trailer, it's definitely worth a watch.

Mercedes Benz' Brain

So I've got mixed feelings about these stunning Mercedes Benz ads by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

The ads show a brain, with the left side being a sketch and the right side being colorful and interesting. Each side has a description of what that side of the brain does. Mercedes' logo is on the right side with the tagline "The best or nothing."

These ads are brilliant in appearance with absolutely amazing art direction. They not only immediately caught my attention but I just had to know what they were for.

From an idea perspective, however, I wonder if these ads are really going to help sell a car. While it's an interesting concept, I don't see the Mercedes brand as being extremely creative, and this ad could really be for anything if you just whipped another logo on it.

What do you think?

Click to make images larger

Monday, February 7, 2011

Volkswagen's "Beetle"

So Mini Darth Vader may be going viral, but don't forget about Volkwagen's other great ad of the Super Bowl.

As if Ram Jam's Black Betty wasn't enough of an attention grabber, this ad is visually appealing too. In it, we we see a beetle (as in the bug) racing through his habitat - shocking other bugs with his lightning speed. He finally jumps through to a field of dandelions, and in a smooth transition we see just an outline of a Beetle (this time, as in the car). While watching, try to notice the little details too (e.g. the beetle has racing stripes).

A car commercial without any cars that still excites as if it did have 'em.. fancy that.

Volkswagen's "The Force"

This viral spot by Deutsch USA has been found by Roy Morgan Research to be the consumer favorite of the Super Bowl ads this year.

It certainly is the most adorable.

A mini Darth Vader goes all around his house and just can't seem to find the force. But when Dad comes home, something happens. Or does it?

Camaro's "Miss Evelyn"

Alright - let's talk Super Bowl.

During last night's game, 3 ads stood out the most to me:
1. Chevy Camaro's "Miss Evelyn"
2. Volkswagen's "Beetle"
3. Volkwagen's "The Force"

So Miss Evelyn. This ad, by Goodby, Silverstein & Partners is unique because it plays off of the creative process of making an ad.

Two guys are trying to figure out what their Camaro spot should feature - and as you're hearing their voices, you're seeing their ideas come to life. The car starts in the desert, dodges mirrors, a hot woman is driving, she's suddenly in the city being chased by bad guys, and it goes on.. until she pulls up to her unexpected job and the official voiceover starts. Very cute.

Oh - and since I figure someone will ask - her name is Angelina Vitale.