Monday, February 7, 2011

Camaro's "Miss Evelyn"

Alright - let's talk Super Bowl.

During last night's game, 3 ads stood out the most to me:
1. Chevy Camaro's "Miss Evelyn"
2. Volkswagen's "Beetle"
3. Volkwagen's "The Force"

So Miss Evelyn. This ad, by Goodby, Silverstein & Partners is unique because it plays off of the creative process of making an ad.

Two guys are trying to figure out what their Camaro spot should feature - and as you're hearing their voices, you're seeing their ideas come to life. The car starts in the desert, dodges mirrors, a hot woman is driving, she's suddenly in the city being chased by bad guys, and it goes on.. until she pulls up to her unexpected job and the official voiceover starts. Very cute.

Oh - and since I figure someone will ask - her name is Angelina Vitale.


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