So Mini Darth Vader may be going viral, but don't forget about Volkwagen's other great ad of the Super Bowl.
As if Ram Jam's Black Betty wasn't enough of an attention grabber, this ad is visually appealing too. In it, we we see a beetle (as in the bug) racing through his habitat - shocking other bugs with his lightning speed. He finally jumps through to a field of dandelions, and in a smooth transition we see just an outline of a Beetle (this time, as in the car). While watching, try to notice the little details too (e.g. the beetle has racing stripes).
A car commercial without any cars that still excites as if it did have 'em.. fancy that.