Hovis "Miss Chief 60s"

Think back to when you were growing up. Remember that kid who never followed the rules? A little bit of class clown mixed with a whole lot of troublemaker?

Well that girl stars in this ad for Hovis (created by MCBD), and you see her load a washing machine with much too much soap, race grocery carts, turn an innocent ballet class into a big wrestling match, beat the boys at soccer, and much more along to some very catchy music (“Ça Plane Pour Moi” by Plastic Bertrand).

“There comes a time when it’s good to be good” says the voiceover 40 years later as our main character’s toast pops out of the toaster. Hovis is made with 50% oats.