L&P's "Nothing Much"

I actually kind of adore Oglivy's newest commercial for Lemon & Paeroa (a soft drink in New Zealand).

This ad features a bunch of men calling each other asking if they want to do "nothing much," and that's just what they do... nothing much. Why? Because "there's nothing much like L&P when you're doing nothing much."

Castle Lite's Celeb Endorsements

Usually when we see celebrity endorsements, they come in the form of some famous athlete sucking back a sports drink, a slutty popstar shaking her "thang" for Coke (or Pepsi), a B lister talking about an exercise machine, etc. But celebrity endorsements come in all shapes and sizes. And Castle Lite Beer has decided to use 80s has-beens to promote their brand in these commercials by Ogilvy Capetown.

The first spot features the classiest of the classy - yes that's right.. Vanilla Ice. As a few men at a party receive their Castle Lites, they go in for a first sip and suddenly some diegetic music pipes in. Vanilla Ice begins rapping to "Ice Ice Baby" and everyone at the party becomes a backup dancer. When the men stop swigging, the music stops too. Oh but don't worry, when they go in for the next sip, Vanilla Ice returns.

The second spot stars one of the same guys from the first one. He walks up to the bar in another swanky environment and orders a Castle Lite. The bartender pulls the beer out of the fridge, but oh no! The bottle is much too cold. MC Hammer's "Can't Touch This" begins playing as the bartender throws around the bottle, finally throwing it up high in the air only to land in the hands of MC Hammer himself.

So I know I've been sarcastic.. but it's all in good fun. I like these ads - they made me smile.

Ritual Magazine's "Dark Kids"

I tend to always blog about videos, let's get a few print ads into the mix.

Ritual Magazine is "the first Italian magazine of dark, gothic, electro, industrial music and culture." And, boy, their ads sure fit the description. These four prints by Ogilvy Italy feature "dark kids," and they're creepy in a Tim Burton kind of way (as in still lovable). I'm absolutely crazy about them.

One features a little boy (a mini Dracula) who "waketh up at midnight" (this one is by far my favorite, the kid is PERFECT for it). The second is the adorable Morgana who "had no friends" so she plays with rats. Finally the third (and perhaps the creepiest) is Melissa holding hands with ghost Mircalla as the two "never had the chance of being sisters."

(Click for full size)

Pictures via Ads Of the World

Ford "Do Knot Forget"

Ogilvy Germany came out with a new print ad for Ford that seems a little absurd at first. It showcases fifteen different knots made by iPod earphones (and I'm sure we've all found our earphones brutally tied up at some point. My favorite is the Sheetbend Double).

So what does this have to do with Ford cars? The headline explains. "Do knot forget. Bluetooth comes with every new Ford." Meaning? You won't have to use those pesky earbuds again.