Thursday, January 14, 2010

Ford "Do Knot Forget"

Ogilvy Germany came out with a new print ad for Ford that seems a little absurd at first. It showcases fifteen different knots made by iPod earphones (and I'm sure we've all found our earphones brutally tied up at some point. My favorite is the Sheetbend Double).

So what does this have to do with Ford cars? The headline explains. "Do knot forget. Bluetooth comes with every new Ford." Meaning? You won't have to use those pesky earbuds again.

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