Tuesday, January 12, 2010

LG's "Big Laundry"

Ok I'm back, and first I want to talk about Young & Rubicam New York's new commercial for an LG washer. "It's the next big thing. 11 kilogram capacity in a standard-sized washer," the ad states.

And what better way to advertise 11 kg capacity then to have giant articles of clothing hanging out to dry in different locations, such as off of an apartment building, or even a bridge while Here We Go Magic's "Everything's Big" plays in the background?

So the ad (featured below) is a little odd, and the idea is even more so, but it's a pretty unique idea and a nice contrast to their usual product-demonstration themed ads. Thoughts anyone?

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