Saturday, February 20, 2010

Snickers' "Road Trip"

If you know the ad industry or football at all, then you know about BBDO's Snickers commercial during the Super Bowl a couple of weeks ago featuring Betty White. (If you're still behind on the times, Betty White is playing football with a bunch of young men, being all sassy and such. She eats a Snickers and suddenly becomes a young man, with the headline "You're not you when you're hungry.")

Well this post isn't on that commercial of course, but on the second installment of what may be a big new campaign for Snickers.

In this spot, a few young guys are driving along with Aretha Franklin. But it's not actually Aretha - no, but Jeff - just another one of the boys acting like a "diva" because he's hungry. He eats a Snickers and turns back into the boy... yet suddenly Liza Manelli is in the front passenger seat. Again - "You're not you when you're hungry."

Will this ad get close to 400,000 people begging either Aretha Franklin or Liza Manelli to host Saturday Night Live (like they did to Betty White)? Probably not. But it's an interesting campaign.

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