Thursday, July 29, 2010

Elaine's Bagels' "One of many flavourful bagels"

Elaine's Bagels (which through a quick Google search appears to be located in Michigan) has a new print campaign done by agency Squid Inc.

Three different ads feature a bagel in the center of a solid background. The bagels are not regular bagels, however, but instead they resemble their flavors (the onion flavored looks like an onion, the cheese flavored looks like cheese, and the blueberry flavored looks like a blueberry). The line below says "(insert flavor here). One of many flavourful bagels."

Sometimes simplicity works. And I really think it did in this case.

(Photos via Ads of the World)

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