Thursday, August 5, 2010

Arçelik Wide Refrigerator

Arçelik's new campaign by Young and Rubicam Reklamevi is very creative... considering they're advertising a fridge.

Two print ads show one fruit or vegetable composed of a bunch of another type of fruit or vegetable (a raspberry made of tomatoes and a grape bunch made of watermelons). What's the point? That fridge is damn wide. 84 centimetres in fact.

Nicely executed.

(Click to enlarge)

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