The New York City Health Department doesn't name specific brands, but warns its passers-by that when you drink a bottle of cola, you're actually consuming 16 packs of sugar... or when your kid has a large soda at a fast food place, that's 26 packs of sugar.
New Yorkers' consumption of sugary beverages declined 12% from 2007 to 2009, a Health Department press release points out. "The decline is a sign of progress in New York City’s prolonged battle against obesity," it says, "but the battle is far from over. Sugared beverages still add millions of empty calories to New Yorkers’ diets each year, and roughly 3 out of 5 New Yorkers are overweight or obese."
The body copy? "All these extra calories can bring on obesity, diabetes and heart disease."
I bet Coke and Pepsi, to name just a couple, aren't too happy about this campaign.
(Also, is it just me, or is the bottle a little phallic?)