BBH London came out with a new ad for Mentos that I wasn't so sure of at first... but now I find it's growing on me.
A couple is sitting on a couch when the girl has a sudden freakout. The guy sees there's a spider on the carpet, rolls his eyes, and goes to deal with it. Then the unexpected happens. (I'm going to leave it at that for you to see.)
At the end, Rainbow Mentos are shown with the headline "It's better to know what's coming next," because in new Rainbow Mentos, the colors stick together so there are no surprises.
Really interesting. Does anybody else like it?