Monday, August 23, 2010

Nurture by Steelcase's "Questions"

I'm not even sure if my opinion of this one is fair, since I'm a total suck for typography, but I'm going to go for it anyway:

I love this ad.

Hunt Adkins (a full service Minneapolis agency) created this spot for Nurture by Steelcase (a healthcare furniture company), which shows a bunch of questions that form a rectangle. As more and more questions are added, the rectangle is built upon until it finally creates a piece of furniture. "Great things happen when you question everything" is the headline, and the screen then switches to a picture of the actual furniture that the typography built.

Beautifully executed.

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