Thursday, December 17, 2009

McDonald's Steaming Transit Ad

At first glance, this transit shelter ad by Cossette Vancouver appears to be simply a McDonald's coffee cup. Stick around long enough, however, and the steam from the pretend coffee will reveal a message - "Your free coffee is ready."  Not only does this attract attention, but it's something that should stick in the mind. Very cool. Below is a video of transit-riders' reactions.

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