I'm sure many of you have seen a TAC (Transport Accident Commission) ad at some point (and if not, you can find their 20 year montage here). These ads, which are used to promote safe driving, are known for being extremely gory.
But does gore have to be used to make a point when it comes to safe driving? National Highway Traffic Safety Administration doesn't think so. Their new ad features Rachel, a woman who after drinking, chose not to drive home. In this spot, Rachel is honored by the Pope, the Dalai Lama, and thousands of other people for not only keeping herself safe, but her family as well.
Should we be honored for not driving drunk? No, it should be in our common sense. Unfortunately, not many people use their common sense. I guess this ad is targeted toward them.
Is it as effective as TAC's dead body advertising? No. But Mullen Boston used some creativity and came up with something new. Good for them.