Friday, December 18, 2009

Twix "Crooked Face"

Brazilian ads are pretty cool too.

AlmapBBDO came out with a new Twix ad today, which BBDO in the US promptly translated into English. In this new spot, a man with a crooked face (who kind of looks like he's got Bell's Palsy) meets his girlfriend in the library with a Twix and a rose. She runs out, jumps onto his moped, and the two embark on a romantic date, all the while with him eating his Twix. But when his Twix is finished, a bell sounds, and he returns to a wrestling ring, ripping off his shirt to expose his washboard abs in the meantime. My god. But I guess that's not the point. He positions himself back next to his opponent's fist, and finishes receiving a punch. The tagline is "Invent a pause. Open a Twix."

Alright, so the tagline is a little corny, but you have to admit, it's a pretty interesting ad. I kept wondering where the hell it was going. And the song is great - "On the Sunny Side of the Street." Worth a watch.

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