Before I say (type?) anything else, let me start off with: This ad is kind of brilliant.
The Virginity Hit is a pretty low budget movie, with no really "known" actors, yet thanks to this ad, its IMDB profile is up 992% this week, and reportedly politicians in Louisiana, Miami, San Diego, and Arizona are ticked.
Sony Pictures has put billboards up across the USA stating "Still a virgin? For help call 888-743-4335 toll free." And yes, it's a working number ("Press 1 if you're a virgin, press 2 if you're friends with a virgin and want to help, press 3 if you don't know if you're a virgin or not..." and it goes on).
Great way to think outside the box.