Monday, September 6, 2010

Fiat GPS's Flags

I'm starting this off by saying this: I love this campaign.

Marcel (of Paris) created these 6 print ads for Fiat informing consumers that updated GPS maps are available on their website.

Rather than doing a cliche picture of a map as one might expect, these ads show funky colors and patterns. Seems a little unrelated right? Wrong. When you look at the bottom right corner of the ad, you notice a GPS system showing countries' flags. Turns out these patterns are super zoomed in images of the flags. "Find your way everywhere in the world" the ad says.

Really cool idea and they did a great job rendering it. Two thumbs up.






South Korea:

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