Cascade Beer's "The Feel"

So I have mixed feelings on this Cascade Beer ad by Droga5 (in Sydney).

This 90 second spot shows an Australian brewer riding his bike to deliver some beer. Sure, there’s some pretty rad bike riding (tight rope riding at one point), it’s cool that he knows everything that’s coming even though he’s looking back at the camera, and there’s even a comedic point after he states that “Brewers never miss a thing. Ever,” and yeah – the point comes across… they brew it by feel. But it still feels like it’s missing something, and dare I say it – I got a little bored.