So we all know, or have at least heard of, Dante's Inferno, the story of Dante and his guide Virgil and their journey through the nine circles of hell. Well of course a video game company had to bank on this right? And so we get EA's game Dante's Inferno, which had quite the ad campaign over the last little while. Rather than reiterate what AdFreak has touched on so well, I think you should check out their article for more information on the game and the campaign, which - if you love advertising - is quite interesting!:
AdFreak: To hell and back: EA's guerrilla marketing campaign for 'Dante's Inferno'