Saturday, April 17, 2010

Peco's Old Appliances

Tierney of Philadelphia came up with this campaign for PECO, an electric and natural gas utility subsidiary of Exelon Corporation, in case you'd never heard of them (I know I hadn't). There are four spots featuring "energy guzzling" household items and appliances - a faulty window, an old fridge, a dishwasher, and a lightbulb. Each of these 30 second spots have people in their houses trying to do something (fix a bike, read, enjoy their morning coffee, pick out something from the closet, you know - regular stuff), but each person finds some sort of distraction. Each appliance in these ads has been personified to look like some sort of monster... an adorable monster, but a monster no less. These noisy, energy sucking items are their owner's distractions, and can each be replaced (or removed in the fridge situation) Peco suggests. Really cute spots, however, I could never get rid of that dishwasher - he's much too cute.

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