Tierney of Philadelphia came up with this campaign for PECO, an electric and natural gas utility subsidiary of Exelon Corporation, in case you'd never heard of them (I know I hadn't). There are four spots featuring "energy guzzling" household items and appliances - a faulty window, an old fridge, a dishwasher, and a lightbulb. Each of these 30 second spots have people in their houses trying to do something (fix a bike, read, enjoy their morning coffee, pick out something from the closet, you know - regular stuff), but each person finds some sort of distraction. Each appliance in these ads has been personified to look like some sort of monster... an adorable monster, but a monster no less. These noisy, energy sucking items are their owner's distractions, and can each be replaced (or removed in the fridge situation) Peco suggests. Really cute spots, however, I could never get rid of that dishwasher - he's much too cute.