When I first saw this, I thought it was a trailer for a movie - that's how good the quality of JWT New York's latest Stride gum commercial is. This ad doesn't go along with Stride's usual "Spit out your Stride gum or we'll find you" line, but it does still focus on how long the gum lasts.
In this spot, a father is sitting on his daughter's bed asking her what is wrong. "Monster," she says, "He's going to eat me." The father, however, reassures his daughter that she won't be eaten, and asks "Want me to show you again?" He then goes to open the closet to an extremely creepy monster chewing on Stride gum. The monster certainly won't eat the little girl... he'll be chewing on that gum for a long time.