Tuesday, March 9, 2010

Frito-Lay SunChips' "Removing"

This ad by agency Juniper Park South Africa for Frito-Lay's SunChips is really cool. The spot features different people walking around with large pictures. When they see a piece of trash, they place the picture in front of it, and it turns out the picture actually fits into the scenery. Okay, so it's hard to explain, but if you don't get it, you will in a minute. The narrator is a little girl (adorable right? - reminds me of Cundari's '09 Canadian Breast Cancer Foundation CIBC Run for the Cure spot that I was lucky enough to be on the account team for). The little girl states, "If we all made a change, it could lead to some pretty amazing things and keep this world beautiful so I can someday pass it on to my children." The point? SunChips has made a change - their bags are now made of plants so they're compostable. Saving the world one chip bag at a time. "For a brighter tomorrow."

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