TBWA\Brussels came up with this new spot, released this month, for AARDGAS Company's Natural Gas. It's seriously super cool. In this ad a house is shown in the morning. As the heat kicks in, the house is slowly covered in wool. Each item up to the pipes, walls, and even the water becomes wool. The point? Natural gas is the softest of heats.
So how was it done? Stop motion was used and each item was covered and then uncovered with this wool. This is definitely a must see.