So Adidas made a somewhat risky move recently.
They took the famous cantina scene from the even more famous Star Wars for their new Fifa ad. They didn’t remake it or parody it, but actually added to it with some recognizable popular figures of today.
That’s right. The cantina is the place to be when it comes to watching the Fifa games. David Beckham, Snoop Dogg, Canadian Jay Baruchel, Ciara, Franz Beckenbauer, Noel Gallagher, Ian Brown, and DJ Neil Armstrong (I’m sure I must be missing someone) all hang out there, along with the original Star Wars characters (yes, Han Solo, Luke Skywalker, and C-3PO are all present).
And at the end of this 2 minute spot? “Celebrate originality.” You can't deny it - watching Snoop Dogg use a light saber is pretty damn original.
I like it.